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Workshop: The Power of Story: Communicating and connecting stories of impact (Brandon)

March 7 @ 11:00 am - 3:00 pm

Half-day professional development workshop delivered by Cate Friesen, The Story Source
In this workshop participants learn to use stories to build strong connections, to
engage, and to motivate people to action. You will get hands-on practice, listen to great
examples of powerful storytelling, and take away tools that will help you shape stories
for different audiences.

Learning outcomes include:

  • Identifying the basic building blocks of an impactful story structure.
  • Demonstrating concrete ways to make stories memorable and actionable.
  • Identifying, developing and practicing telling a story that relates to a specific goal or audience you need to connect with in your work. (for example, help seekers, community members, policy makers, funders, media)
  • Tips and techniques for increasing your organization’s ‘story bank’.

Cate Friesen is the driving force of The Story Source. She’s a story practitioner, facilitator, trainer and keynote presenter who brings together 25 years of experience as an entrepreneur, award-winning CBC producer, documentary maker and performer. Learn more about Cate at https://www.thestorysource.ca/the-story-force/

“Cate has a unique ability to connect and embolden those around her to discover and amplify their authentic voice. Through hands on training and skilled facilitation, Cate has demonstrated that we all have a story to share. ”  — Jennifer Partridge, The Winnipeg Foundation

MANSO members may register a maximum of two staff per organization. No registration for outside organizations at this time.  Please contact i.nabisere@mansomanitoba.ca to register.


March 7
11:00 am - 3:00 pm


CanadInns Brandon
1125 18th Street South
Brandon, Manitoba Canada
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